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Unveiling the Perimenopause Gap
Natural Cycles, the first FDA-cleared birth control app, is on a mission to empower women throughout their reproductive journey. With the launch of their NC Perimenopause feature, co-founder Elina Berglund seeks to address the often-overlooked transition that many women face—perimenopause. "This is an essential part of women's health that has been shrouded in confusion and stigma," says Berglund, highlighting the importance of bringing this topic into the light.
Understanding Perimenopause: What to Expect
Perimenopause typically begins in a woman’s 40s but can start as early as the mid-30s or as late as the 50s, leading to an average of four years filled with unpredictable hormonal changes. Symptoms can include irregular menstrual cycles, mood fluctuations, and sleep issues. Many women feel lost during this time, making tools like the NC Perimenopause invaluable for tracking these changes and improving their overall well-being.
A Breakthrough in Technology and Women’s Health
Natural Cycles is using advanced algorithms to analyze cycle patterns and symptoms, which can help users identify their hormonal shifts associated with perimenopause. This proactive approach permits women to recognize their evolving health status and consider healthcare options like hormone replacement therapy if necessary. "Women are experiencing significant changes that affect not just their bodies, but their mental health as well," Berglund notes.
The Importance of Community and Support
Berglund emphasizes that many women feel isolated during perimenopause. By fostering a community around this shared experience, Natural Cycles is taking a significant step toward breaking down taboos surrounding women’s health. Users are encouraged to share their experiences within the app, creating a supportive environment that promotes understanding and acceptance.
Financial Breakthrough: The Business of Wellness
With over 5 million registered users and ambitions to hit $100 million in sales by year-end, Natural Cycles isn't just changing lives; it's also capitalizing on a multi-billion dollar market. For women seeking natural birth control and health solutions, this app represents a tailored resource that blends technology with personal health.
A Bright Future for Women's Health
Elina Berglund is driven by the stories of her users. As Natural Cycles continues to innovate with features like the NC Band, worn while sleeping to track heart rate and temperature, the future is looking hopeful for women navigating the complexities of reproductive health. "We're just getting started in bringing clarity to women's health journeys," she states, inviting women into a more informed and connected experience during perimenopause and beyond.
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