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January 10.2026
3 Minutes Read

How a Former Tech Executive Achieved $20K in Sales with Pizza Bagels

Dedicated chef lifting pan, embodying pizza bagel business success in a busy kitchen.

The Bold Leap from Tech to Pizza Bagels

At just 29, Jacob Cooper has become a remarkable example of entrepreneurship, trading his lucrative career in tech for the gratifying hustle of running a pizza bagel business. Leaving behind a six-figure salary, Cooper launched Pizzabagel.nyc this year, and in its initial months, the company has already raked in close to $20,000 in a single month alone!

Turning Dreams into Dough: How It All Started

Cooper, a Cornell computer science graduate, co-founded an AI startup in 2017, quickly rising to the role of Chief Technology Officer. Yet, six years later, burnout pushed him towards a new path. “I had a lot of fun at the start, but by 2023, it just wasn't working anymore,” he reflects. After a break and some deep self-exploration, inspiration struck during a nostalgic visit to a Bagel Bites shop from his childhood.

Experimentation and Passion Yield Flavorful Results

Without any experience in a commercial kitchen, he embarked on a vigorous trial-and-error journey, crafting an impressive 40,000 bagels to perfect his recipe! “It wasn't easy, but I learned from every mistake. Each bagel taught me something new about flavor and quality,” he shares.

Pizzabagel.nyc now offers a variety of enticing options like spicy vodka and buffalo dip bagels, which Cooper sells at local markets. Initial sales were modest, with the first month bringing in $3,000. However, as word spread and events multiplied, income surged, hitting $20,000 in September. “The joy of seeing customers return for more—it's what drives me forward!”

Keys to Success: Balancing Joy and Sustainability

Cooper's approach is intelligently multifaceted. Revenue stems from pop-up locations, catering services, and farmers' markets. He has wisely reinvested profits back into the business to fuel growth, refusing to draw a salary for himself initially. “I invested nearly $50,000 from my saved equity to keep the dream alive. If I fail, I can always return to tech,” he notes pragmatically.

Future Aspirations: Beyond the Food Stand

With a vision that goes beyond just selling at markets, Cooper hopes to see his bagels placed in grocery store freezer aisles, with the goal of achieving this milestone by his upcoming 30th birthday. “It's exciting and a little daunting. But the potential is huge, and I’m ready for the challenge!”

Lessons Learned and Wisdom Gained

Reflecting on his past as a CTO, Cooper acknowledges an important lesson: never be afraid to ask for help. “In tech, I was often too proud to seek guidance. Now, I embrace being new in this industry and seek advice when I need it. It’s about constant learning and growth.”

The Takeaway: Follow Your Passion

Jacob Cooper exemplifies how passion can lead to extraordinary results. His journey from tech to artisan pizza bagels teaches us that the courage to follow your instincts can lead to unexpected fulfillment and success. For those contemplating a career pivot, let Cooper’s story remind you: it’s never too late to pursue what you love.

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04.11.2026

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