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October 14.2025
2 Minutes Read

The Immersive Interviewing Technique of Lew Frankfort for Senior Talent

The Right Way to Interview Senior Talent, According to the Former CEO of Coach

Unlocking Leadership: Insights from Lew Frankfort’s Interviewing Approach

In the competitive realm of senior talent acquisition, the methodology adopted by a leader can shape not only a company's culture but also its trajectory. Former Coach CEO Lew Frankfort, in his recently published book Bag Man: The Story Behind the Improbable Rise of Coach, shares invaluable insights drawn from his 35-year journey at Coach and now as head of the Benvolio Group. His emphasis on 'immersive interviewing' challenges the conventional interview process and may redefine how organizations attract top-tier talent.

The Immersive Interview: A Game-Changer

Frankfort's approach to interviewing transcends traditional Q&A formats. Described as 'immersive,' the technique requires hiring managers to engage candidates in scenarios that reflect real-world challenges related to the organization’s goals. This method not only assesses a candidate's qualifications but also sheds light on their ability to thrive in dynamic environments. According to Frankfort, understanding a candidate’s values and decision-making processes is as crucial as evaluating their skills.

Building an Investment-Grade Team

During his tenure at Coach, Frankfort believed in assembling a leadership team that was 'investment-grade.' This meant looking for professionals with diverse backgrounds who could guide the brand through times of challenge and change. The focus was on collaboration and resilience, creating a synergistic team capable of innovative thinking. As organizations face unpredictable circumstances today, adopting a similar mindset in leadership selection could be pivotal.

The Value of Diversity and Experience

Frankfort emphasizes that a strong team comprises individuals who can navigate obstacles with a multifaceted perspective. During his time building Coach into a $5 billion brand, he witnessed firsthand how varied experiences contribute to a team's collective strength. As diversity in the workplace continues to gain recognition for its positive impact on creativity and problem-solving, Frankfort's insights serve as a reminder to prioritize diverse hiring practices in executive roles.

Future-Proofing Through Talent Acquisition

As we look towards the future, Frankfort’s insights encourage companies not only to recruit talent but to cultivate leaders who can drive meaningful change. This strategic thinking about hiring extends beyond filling a position – it’s about setting the groundwork for sustainable growth and innovation. Organizations willing to embrace immersive interviewing and a commitment to diversity stand to gain a competitive edge in the fast-evolving business landscape.

In conclusion, Lew Frankfort’s perspectives demonstrate that effectively interviewing senior talent is an art form, requiring a blend of strategy, intuition, and empathy. By focusing on immersive techniques and cultivating a diverse team, companies can ensure they are not just hiring employees, but are shaping the leaders of tomorrow.

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